Human or robot?
The online advertising market is a sector which moves 121 billion dollars annually, and 36% of every online advertisement viewer is not a human, but a robot. Thus, 36% of the money invested into the sector, that is 41 billion dollars, is simply money thrown out the window by advertisers. By making online advertisements more traceable robots are much easier to spot, and by this the whole market might become more verifiable. There is already a software solution that is able to determine whether the clients ad spends are utilized in the right way, specifically, if the ads are viewed by humans or clicked by robots.